Streamroot hires Sales Director for Latin America & VP Engineering

Streamroot reinforces its team with two industry veterans to expand footprint in Latin America and lead a growing engineering team.

Press Release, New York, 05 July 2017

Streamroot Inc., the industry leader in OTT optimisation technologies, today announced the hiring of a Sales Director for Latin America and a VP of Engineering to advance its rapidly growing business and R&D activities.

Streamroot’s expansion in 2016 has only accelerated in 2017, with its patented Streamroot DNA™ architecture gaining tremendous traction among premier broadcasters such as Canal+.

To keep pace with the high demand and open up new opportunities in Latin America, the company has recently appointed a seasoned Sales Director for Latin America, Charlie Deane. An expert in digital media with over 25 years of accumulative experience at Ooyala, KIT Digital and his own ventures, Charlie is a proven international sales and business development executive, specialising in the strategic development of innovative Software-as-a-Service (SaaS) offerings.

“LATAM is a crucial market; the continent faces infrastructure challenges at a time when online video consumption is rising exponentially on every device. There are fantastic opportunities for innovative OTT infrastructure providers,” says Pierre-Louis Théron, CEO and Co-founder of Streamroot. “We’re certain that Charlie will take every advantage of this dynamic market.”

Elsewhere, the Streamroot engineering team is expanding to manage a growing number of customers and video sessions handled by Streamroot. As the team of software developers and support engineers continues to grow, the company has appointed Reda Benzair as VP of Engineering to galvanize its collective expertise and R&D projects.

With more than 15 years of experience in software development, Reda disposes of a vast technical know-how in the development, design and execution of OTT streaming projects. Since 2013, Reda has worked as VP of Technical Development Content Workflow and CDN for Arkena, one of Europe’s leading media services companies, where he managed an international team of more than 30 people, efficiently executing the R&D, product design and ramp-up of large-scale, high-performance and high-availability live and VoD OTT services. Reda is also Cloud Native Ambassador of the Cloud Native Computing Foundation in France and an Executive MBA graduate from ESSEC & MANNHEIM Business School.

“We are thrilled to now be working with Reda. With growing demand for our robust, scalable, low-cost infrastructures, Reda’s leadership and expertise will undoubtedly carry our engineering capability to new heights,” Pierre-Louis adds. “These two new executives will be invaluable as we expand both our products and geographical reach, and as we look to firmly cement our position as worldwide leaders in hybrid video delivery.”

Streamroot continues to seek out talent in its sales, marketing, support and development teams. For more information on how to apply, visit 

About Streamroot

Streamroot is a leading provider of innovative OTT video optimization technologies for content publishers, network service providers and enterprise customers. Its robust, reliable and lightweight stream acceleration solutions offer improved quality of service, global reach and unique fixed-fee economics. They are based on open standards such as WebRTC, Media Source Extensions and HTML5, and are widely adopted by broadcasters around the world. Founded in 2013 in France, the company today benefits from VC funding and serves premier media groups, including Canal+ Group, Dailymotion and Eurosport, from its Paris and New York offices.

For more information, or to request a trial, please visit

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