As video becomes the undeniable king of content, the digital video advertising industry is booming. Americans now spend more time consuming digital media than TV, radio and print media combined. In 2017, OTT video ad spend grew 18-fold, and this …
Digital Video Ads Series #1: A Brief History of Digital Video Advertising Read More »
Server-side ad insertion has become an integral part of many broadcasters’ monetization strategies. We have described how SSAI works in general before and have long ensured compatibility with this popular addition to content provider workflows. Today, however, we are thrilled …
Streamroot simplifies SSAI handling in latest feature release Read More »
As we saw in our last media series post, building a robust HTML5 player and media engine is no easy task, with scores of hidden complexities and possible pitfalls. Luckily, there are a variety of open-source media engines that can …
At Streamroot, ensuring compatibility and forging ties with innovative players throughout the video distribution chain are top priorities. We’d therefore like to take the time today to highlight our technology partnership with Bitmovin, and the plug-and-play integration our teams have …
PURCHASE STRENGTHENS CENTURYLINK’S ABILITY TO DELIVER OTT VIDEO CONTENT FOR CUSTOMERS MONROE, LA., Sept. 10, 2019 – Global technology leader CenturyLink (NYSE: CTL), has acquired privately held Streamroot Inc., a leading provider of disruptive technology, to improve video and …
CenturyLink Acquires Video Delivery Innovator Streamroot Read More »
Introduction In our last post, we went through the history of video on the internet and how it has changed since it first appeared in the web ecosystem. In recent years, with increased demand for multi-device streaming, adaptive bitrate risen …
