When employees tune into a company-wide announcement or town hall, the first thing on their minds isn’t usually what processes made the connection work. Instead, we take for granted the picture we see, the voice we hear, and focus our …
The reality of preparing a corporate live stream: behind the scenes Read More »
Since “over-the-top video” became synonymous live and on-demand TV, numerous businesses around the world have popped up (and gone under) to bring video to consumers. Pure-play OTT platforms focus on delivering broad or specialty content to large audiences. Many of …
The Paradox of Quality and Cost for OTT Businesses Read More »
Advertising is crucial to businesses and the video industry is no exception. For broadcasters and content publishers, targeting each individual with accurate and personalized advertising has been a dream for years. Fortunately, OTT media has opened up new doors towards …
For the second year in a row, Streamroot was invited to speak at the annual Demuxed Conference in San Francisco. In front of an international crowd of over 700 video engineers, product managers and technical experts, our Head of Product, Charles Sonigo, …
Demuxed 2019: Streamroot Presents How it Built an Automated Testing Suite Read More »
As video becomes the undeniable king of content, the digital video advertising industry is booming. Americans now spend more time consuming digital media than TV, radio and print media combined. In 2017, OTT video ad spend grew 18-fold, and this …
Digital Video Ads Series #1: A Brief History of Digital Video Advertising Read More »
Server-side ad insertion has become an integral part of many broadcasters’ monetization strategies. We have described how SSAI works in general before and have long ensured compatibility with this popular addition to content provider workflows. Today, however, we are thrilled …
Streamroot simplifies SSAI handling in latest feature release Read More »
